A Branded World: Adventures in Public Relations and the Creation of Superbrands (Unabridged)

by Michael Levine

Branding is ultimately the way you differentiate your product from the competition....

Price: $24.47

Audio Length: 10 hours and 17 min.

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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Unabridged)

by Seth Godin

Every marketer tells a story. And if they do it right, we believe them....

Price: $19.95

Audio Length: 4 hours and 20 min.

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Differentiate or Die (Unabridged)

by Jack Trout and Steve Rivkin

In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves...

Price: $17.46

Audio Length: 6 hours and 14 min.

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Disciplined Decisions: Aligning Strategy with the Financial Markets

by Martha Akram and Nalin Kulatilaka

It's hard to determine how an investment will ultimately influence a company's value, but by drawing on...

Price: $2.95

Audio Length: 35 min.

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Free Prize Inside! & Purple Cow

by Seth Godin

In this audio of Free Prize Inside!, Seth Godin shows how you can make your customers feel that way about your product or service, whatever it is....

Price: $25.87

Audio Length: 6 hours and 9 min.

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Gonzo Marketing: Winning Through Worst Practices

by Christopher Locke

From the author of The Cluetrain Manifesto comes Gonzo Marketing, a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet...

Price: $13.6

Audio Length: 2 hours 30 min.

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Guerrilla Marketing (Unabridged)

by Jay Conrad Levinson

When Guerrilla Marketing was first published in the 1980s, Jay Levinson was the first person on...

Price: $44.07

Audio Length: 11 hours and 43 min.

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Guerrilla Marketing Attack (Unabridged)

by Jay Conrad Levinson

Today's marketplace is more competitive than at any other time in history. Does your...

Price: $27.97

Audio Length: 6 hours and 35 min.

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Guerrilla P.R.: Waging an Effective Publicity Campaign Without Going Broke

by Michael Levine

If you think you need big bucks to promote your product, your company, or yourself, think again...

Price: $9.95

Audio Length: 3 hours

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Guerrilla Selling (Unabridged)

by Bill Gallagher, Ph.D., Orvel Ray Wilson, and Jay Conrad Levinson

Looking for some creative ways to increase your corporate sales and your personal income?...

Price: $31.47

Audio Length: 7 hours and 22 min.

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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

by Jeffrey J. Fox

In this contrarian look at the world of marketing, Fox delivers cutting insights and plentiful tips that are clear, practical, and doable....

Price: $15.39

Audio Length: 2 hours and 28 min.

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How to Drive Your Competition Crazy

by Guy Kawasaki (Fellow, Apple Computer, Inc.)

Guy Kawasaki presents the definitive take-no-prisoners' guide on how to win in business. A key...

Price: $2.95

Audio Length: 51 min.

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Inside the Bestsellers

by Jerrold R. Jenkins with Mardi Link

A must-read for anyone interested in book publishing, Inside the Bestsellers is about ordinary...

Price: $10.95

Audio Length: 3 hours

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Is Your Company Ready for One-to-One Marketing?

by Don Peppers, Martha Rogers, and Bob Dorf

Implementing a relationship-marketing program is a complex endeavor. This article from Harvard Business Review...

Price: $1.95

Audio Length: 25 min.

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Let's Get Real or Let's Not Play: The Demise of Dysfunctional Selling and the Advent of Helping Clients Succeed

by Mahan Khalsa

Selling is the second oldest profession, often confused with the first....

Price: $41.97

Audio Length: 5 hours and 35 min.

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New Marketing Technology-Electronic Commerce

by Jeffrey F. Rayport (Assistant Professor, Service Management Interest Group, Harvard Business School), John J. Sviokla (Associate Professor, Harvard Business School), Regis McKenna (Chairman, Regis McKenna, Inc.), and more

These articles from Harvard Business Review show that new and emerging technologies present...

Price: $7.95

Audio Length: 2 hours 23 min.

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Permission Marketing

by Seth Godin

The man Business Week calls the ultimate entrepreneur for the information age explains Permission Marketing...

Price: $13.6

Audio Length: 2 hours and 5 min.

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Real-Time Marketing

by Regis McKenna (Chairman, Gemini McKenna High-Tech Strategies)

Technology is leading to rapid, all-encompassing changes in the modern business environment...

Price: $4.95

Audio Length: 1 hour

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Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

In order to market effectively, you must learn how to sell something you can't even see - services...

Price: $9.95

Audio Length: 1 hour 30 min.

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Stanford CEO Forum: How to Build a Brand

by John Kilcullen

John Kilcullen, Chairman and CEO of IDG Books Worldwide, is an oxymoron; he is the brains behind...

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Audio Length: 50 min.

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The Agenda: What Every Business Must Do to Dominate the Decade

by Michael Hammer

The agenda: nine powerful and practical business ideas for today's world of fierce competitors and even fiercer customers...

Price: $20.97

Audio Length: 6 hours

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The Future of Success

by Robert B. Reich

The dizzying exuberance of the Internet-driven marketplace offers unprecedented opportunities and an ever-expanding choice of deals, products, investments, and jobs...

Price: $20.97

Audio Length: 6 hours

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The Invisible Touch: The Four Keys to Modern Marketing

by Harry Beckwith

Harry Beckwith, the author of Selling the Invisible, is back with a treasury of quick, practical, and entertaining strategies...

Price: $13.59

Audio Length: 3 hours

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The New York Times Pocket MBA: Sales and Marketing (Unabridged)

by Michael A. Kamins, Ph.D.

Learn the 25 keys to building brand awareness, understanding the secrets of advertising and pricing strategies, and integrating the four P's of marketing...

Price: $10.95

Audio Length: 2 hours

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Unleashing the Ideavirus

by Seth Godin

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues...

Price: $13.6

Audio Length: 2 hours

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Using Evangelism to Sell Products, Companies, and Ideas

by Guy Kawasaki (Fellow, Apple Computer, Inc.)

There's a recent trend in sales and marketing called Evangelism. Marketing guru Guy Kawasaki...

Price: $2.95

Audio Length: 50 min.

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Your Marketing Sucks. (Unabridged)

by Mark Stevens

This BusinessWeek best seller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote themselves....

Price: $27.83

Audio Length: 5 hours and 23 min.

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Zingerman's Guide to Giving Great Service: Treating Your Customers Life Royalty (Unabridged)

by Ari Weinzweig

Do you really need another audiobook on customer service?....

Price: $14.97

Audio Length: 2 hours and 51 min.

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